Posted 22-01-2009
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Profile
by John Bown

Collaring a world market

Who would ever think that such a simple thing as a specially designed dog collar would capture the attention of a world market? Well Miguel Vasquez has not only done this but along the way has helped revolutionise dog training

Vasquez Collars & K9 Equipment Pty Ltd has been operating since 2001 and their markets include Australia, naturally, America, Japan, South America, England, Canada and Taiwan.

Miguel came to Australia from Chile in 1975 to establish a new life and worked as an electrician for contractors to the then BHP Steelworks, the mining industry and other major companies.

Along the way he also became proficient in the production and marketing of surgical footwear, but it his impressive range of dog collars that today occupies most of his time and energy.

His journey into the dog collar business began in 2001 when he was approached by a leading dog trainer who had more than 30 years experience in the industry during which time he had experienced demand for suitable collars to assist in dog training.

It helped, of course, that Miguel had always been a dog enthusiast and when offered this new challenge he readily accepted it and put his mind to finding the solution, and find it he did.

The Vasquez range includes collars, leads and other accessories and one of his major clients is another successful local business Bark Busters Australia and International.

Many national and international dog training clubs use only Vasquez Collars for improved agility and obedience and the NSW Police Dog Training Unit asked Miguel to design and develop collars for particular use during the world famous APEC Summit held in Australia some years ago.

The specially designed NSW Police Dog Training Unit collar.

The business is run from Miguel’s home and he is ably assisted in selling the product by his International Marketing Manager Natasha Mulcahy. In fact, the company produces between 50 000 and 100 000 collars a year.

Vasquez Collars also uses the service of disabled and disadvantaged workshops Flagstaff Industries and Greenacres.

The Vasquez Collar design has also been patented in many countries and one of the company’s major successes has been the production and marketing of a twist link chain which enabled the collar around a dog’s neck to be appropriately tightened to the correct size while not causing any pressure, damage or discomfort to the dog wearing it.

Today the design has been broadened to accommodate all sizes of dog from the miniature to, for example, a Great Dane, and there is even a specific soft suede design for puppies.

The way ahead

Miguel and Natasha are hopeful in the next three to five years to increased penetration in the US market.

In the last 12 months the company has formed a relationship with Compass Marketing – one of the largest retail distribution networks in the USA – which has resulted in an extension of the on line store market, increased client contact both at home and abroad, major updates to a website and an increase in merchandise.

Miguel says that having a business located at his residence allows for ease of accessibility for family members working within the business.

And to his delight Miguel’s business was honoured with a special award in the NSW Premier’s Export Innovation category.

Natasha and Miguel presented with the NSW Premier’s Export Innovation award.

So if you’re a dog lover and your looking for the very latest in leather leads and collars – even to suede/leather puppy collars – or any other canine accessories check out the website www.vasquezcollars.com.au and see for yourself the wide range of colourful products that are available.

 

John Bown has spent a lifetime writing about people and events, firstly as a working journalist in Melbourne and later as a managing editor of a group of suburban newspapers before he joined BHP as editor of its company magazine, 'The BHP Review.' A man of leisure these days John can usually be found at YOC's head office most mornings - to contact him about this column Phone (02)9516 2000.

 

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